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About

The Brilliance of
Sheldon Global.

01
Who We Are

The Brilliance of Sheldon Global.

Bringing the best household and lifestyle brands under one roof, enhancing seamless, long-term collaboration, and maximizing business opportunities for our clients. With this collective commitment, we strive to deliver innovative solutions and pursue business ideas that continually push boundaries and transform markets.
02
Who We Do

A Perspective Like No Other

We envision ourselves at the forefront of Singapore and Southeast Asia’s retail and e-commerce sector, always driven to unify both established and growing home and lifestyle brands to manifest their growth potential.
03
THE PEOPLE

Who Made It All Possible

Sheldon Global is full of exceptional and driven people who care more about getting it done, and the relationships we build, rather than just getting through the daily grind. Every one of our staff represents the spirit of our company: committed, efficient, and acutely aware of the boundlessness of the company’s potential to grow.

The company is currently made up of 45 exceptional staff, who each play a vital role in managing our local office and a 60,000 square feet warehouse with a “we are one” attitude.

04
CEO

Meet The Team

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Brien Chua

Brien Chua

Managing Director

A reliable leader everyone looks up to, who else could lead such a dynamic company with so much talent other than Mr. Brien Chua.

Demi Ye

Demi Ye

General Manager

Strong, independent, and skilled, Mrs. Demi Ye oversees daily operations in the company, communicating business goals and developing strategic plans.

Crystal Thong

Crystal Thong

Head of Sales

As the Head of Sales, Mrs. Crystal Thong has managed and elevated her brand to another level. Keeping an eye out for market trends and monitoring our rivals to help us stay ahead of the competition.

Chiew Yau

Chiew Yau

Offline Retail

Managing retail staff, and overseeing promotions and events at all outlets, besides handling all kinds of invoices, Mr. Chiew Yau ensures proactive engagement of the customer base.

Ela Morga

Ela Morga

Customer Service Supervisor

Customer's happiness is our priority. Ela, our esteemed Customer Service Supervisor at Sheldon Global Pte Ltd is the lead of our customer support team. Her excellence and empathy ensure that all inquiries and issues are resolved proactively, satisfactorily, and promptly.

Joy Chen

Joy Chen

Accountant

What is a successful company without a great accountant who oversees and makes critical financial decisions? Ms. Joy Chen collects, tracks, and corrects Sheldon Global’s finances.

Liz Liu

Liz Liu

Purchaser

Sales are nothing without products! Thanks to Liz for she holds the vital position of Purchaser at Sheldon Global Pte Ltd. With her sharp negotiation skills and keen market insight, we source and acquire high-quality products, crucial for the company's operations and sales.

Nisha Silva

Nisha Silva

Head of Creative

Like what you see? It is all thanks to our talented graphic designer, Ms. Nisha Silva, who spearheads all visual aspects of our company, beautifying and bringing life into our products.

Vincent Hong

Vincent Hong

Project Manager

Projects will only be successfully and efficiently done with him! Grateful for Vincent, our versatile and decisive project manager. His expertise spans technology implementations, process improvements, and cross-functional team leadership.

Alicia Chua

Alicia Chua

Table Matters E-commerce Sales

Alicia is a key figure in the E-commerce Sales team at Table Matters, Sheldon Global Pte Ltd's leading tableware brand. Her innovative sales strategies and deep understanding of the digital marketplace have propelled Table Matters to new heights in the e-commerce sector.

Nicole Ng

Nicole Ng

HOUZE Account Manager

Nicole Ng serves as a dedicated account manager at HOUZE, where she plays a pivotal role in managing and fostering strong relationships with clients to ensure their utmost satisfaction. Her proactive approach and problem-solving skills make her a valuable asset to both the team and clients.

Winn Loh

Winn Loh

HOUZE E-commerce Sales Account Manager

Winn plays an essential role in enhancing the company's digital footprint. She serves as an E-commerce Sales Account Manager at Sheldon Global Pte Ltd, where she excels in managing and expanding the company's online sales channels.

Poh Kee

Poh Kee

Sales Executive

PK is a dedicated Sales Executive at Sheldon Global Pte Ltd, bringing a dynamic and results-oriented approach to the sales team. With a keen understanding of customer needs and market trends, she identifies and seizes sales opportunities, contributing significantly to the company's revenue growth.

Han Peng Kwang

Han Peng Kwang

Photographer/Videographer

A photo can speak a million words. All thanks to our Photographer/Videographer, Han! His talent, creative vision, and technical expertise play a pivotal role in capturing the essence of the company's products. His ability to create visually compelling content significantly enhances our brand's storytelling and marketing efforts.

05
Sheldon Global Pte Ltd

Building A Dream From The Ground Up

Last year, Mr. Chua amassed every drop of entrepreneurial spirit that resides within him and took the bold move to create his own home and lifestyle brand – HOUZE. He believes in having an eye for detail and understands that success stems from innovation and keeping up with changing dynamics. Coupled with years of experience in retail and e-commerce, Mr Chua is confident in putting Houze at the forefront of the home and living scene in Singapore and SEA.

Table Matters started off as an E-Commerce brand with multiple retail channels. It promptly overturned when Brien’s previous contact that was working in NTUC called to have the brand listed immediately. In just a span of two weeks, Table Matters had already been located in all 8 hypermarkets of NTUC XTRA.

With bizarre products like officially licensed Disney products, to aesthetically pleasing and equally functional kitchenware, Table Matters isn’t your ordinary kitchen brand. Table Matters is engineered to grant our customers a chance to express themselves through our vast range of stunning tablewares..

06
CEO

What Our Customers Say

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Jessica

Jessica

Sheldon global is one of Singapore’s leading home and lifestyle product company focused on bringing related brands together to help them grow and reach out to potential markets.

Megha Rajda Banerji

Megha Rajda Banerji

Great store with affordable houseware. Great designs and very helpful staff 😀

Suhailah Mustapah

Suhailah Mustapah

Love the ambience of the shop. All the items are unique and pretty! They have nice, helpful and welcoming staff too!!

Arnab Mandal

Arnab Mandal

Great collection and superb customer service.

Fas Dhavank Abdullah

Fas Dhavank Abdullah

Table matters has a variety of pretty and unique tableware that's perfect for your home. I will definitely purchase more items from here. Staff is friends too.

Michael Clarence

Michael Clarence

Excellent and nice service from the staff!! Wide range of unique Peranakan and Japanese cutleries~ High recommended to those who looking something special for their dinning table 👍

Vasudha Sarda Sakaria

Vasudha Sarda Sakaria

Highly recommend purchasing your next tableware from here. They have amazing prints and durable products

Sarahsskoh

Sarahsskoh

Ordered Jul18, delivered Jul21. Repeat customer, be it online or physical shop. Responsible seller in updating product oos - well done! Quality product, highly recommended. Have yet to test out this item. Gifted with free laundry bad 👍

Jason EightyOne

Jason EightyOne

Have been using table wares from #Tablematters. Good quality and unique designs.