OUR STORY

Many brands.
One everyday ambition.

We’re Sheldon Global. A Singapore home and living group with a belief that everyday things can make a meaningful difference.

Useful.
Expressive.
Full of life.

WHAT BRINGS US TOGETHER

A better home isn’t just how it looks. It’s how it works, how it feels and how you make it yours.

Our portfolio brings together storage and organisation, tableware, home fragrance, wall art and natural-material homeware. Each brand has its own personality. Together, they offer different ways to enjoy the spaces we share.

Founded by Brien Chua, Sheldon Global connects products with people through ecommerce, livestreaming and retail.

Explore the portfolio
An organised kitchen with natural oak storage and tropical leaf artwork
A world of everyday possibilities.

HOW WE CONNECT

Where ideas
become experiences.

01

Online.
On your terms.

Explore our brands through their online stores, from everyday essentials to the piece that makes a room.

ECOMMERCE
02

Live.
In the moment.

See products up close through demonstrations, conversations and livestream discovery.

HOUZE on TikTok
03

In person.
In your world.

Texture, finish, scale. Discover the details in person. Contact the brand for current visiting information.

Enquire about visiting

WAREHOUSE INNOVATION / SINGAPORE

Smarter operations.
People at the centre.

A Singapore first in retail and ecommerce logistics.

Sheldon Global introduced Hai Robotics automation into its warehouse operations, bringing technology into the work behind our home and living brands.

In July 2023, Indesignlive identified Sheldon Global as the first SME in Singapore to integrate robotics into its retail and ecommerce logistics chain.

Automation takes on repetitive picking and movement, while people build new skills and take on more varied work.

Read the July 2023 feature

SHELDON GLOBAL, AT A GLANCE

A little more
about us.

What does Sheldon Global do?

Sheldon Global brings together home and living brands in Singapore. Its channels include ecommerce, livestreaming and retail.

Which brands are in the current portfolio?

HOUZE, Table Matters, Aroma Matters, Painting Matters and ecoHOUZE. Visit our brand directory for their categories, official websites and historical brand information.

Who founded Sheldon Global?

Sheldon Global was founded by Brien Chua. Read more about Brien and his approach to building home and living brands.

THE NEXT GOOD IDEA STARTS HERE

Let’s make
something matter.

Start a conversation